Welcome to ProspectResearch.com, the newest online resource for prospect researchers. On this blog, you will find opportunities to engage with your peers and learn forward-thinking best practices from some of the most respected experts in the industry. Please visit our contributors page to read more about our featured bloggers.
Before we get too far, we would be remiss if we did not answer the question: What is prospect research? While there are a variety of answers out there, we think you will be off to a good start by reviewing APRA’s definition of prospect research.
For a quick explanation, the video seen here shows David Lamb, Senior Consultant for Target Analytics, describing how prospect research helps you maximize your fundraising potential: