When it comes to fundraising, having the right information about your donors is …
By Brooke McMillan on Dec 9, 2013
Want to add some spark to year-end fundraising efforts? Focus on people rather than process: identify ways to enhance relationships through engagement. Personal interaction with your best prospects will undoubtedly optimize gift revenue
By Laura Worcester on Sep 17, 2013
Looking for a way to jump start your staff campaign? Explore a new opportunity: Invite employees to consider a planned gift instead of or in addition to an annual contribution.
By Laura Worcester on Aug 8, 2013
If you want major donor behavior, you first need to provide major donor treatment.
By Laura Worcester on Jul 11, 2013
Is your fiscal year end right around the corner? If so, minimize stress and maximize outcomes with these three easy steps.
By Laura Worcester on Jun 21, 2013
Does your organization make the most of honor and memorial giving? Consider these ideas to enhance the effectiveness of this often overlooked giving channel.
By Laura Worcester on May 17, 2013
Since I am solidly part of the Millennial Generation (I recently celebrated my …
By Emily Goodstein on May 16, 2013
It feels too early to think about year-end fundraising, but the truth is the campaign activities throughout the year play an important role at year-end.
By Chas Offutt on Mar 6, 2013
…from a former grassroots organizer. Before joining the world of online marketing and …
By Emily Goodstein on Mar 4, 2013
If an organization hasnâ€™t implemented a system to encourage sustaining support, they might be relying too heavily on assuming donors will respond to frequent solicitations.
By Laura Worcester on Jan 29, 2013
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