Learn how to use online marketing to connect with supporters, activate your donor base, and raise money online.
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Does your organization make the most of honor and memorial giving? Consider these ideas to enhance the effectiveness of this often overlooked giving channel.
By Laura Worcester on May 17, 2013

Since I am solidly part of the Millennial Generation (I recently celebrated my …
By Emily Goodstein on May 16, 2013

It feels too early to think about year-end fundraising, but the truth is the campaign activities throughout the year play an important role at year-end.
By Chas Offutt on Mar 6, 2013

…from a former grassroots organizer. Before joining the world of online marketing and …
By Emily Goodstein on Mar 4, 2013

If an organization hasn’t implemented a system to encourage sustaining support, they might be relying too heavily on assuming donors will respond to frequent solicitations.
By Laura Worcester on Jan 29, 2013

On Wednesday, I helped to facilitate the DC Luminate Online User’s Group. This …
By Emily Goodstein on Jan 18, 2013

Did you know that more than 70% of people who have already made planned gifts also continue to make annual gifts to the organizations they’ve named in their estate plans?
By Katherine Swank, J.D. on Jan 14, 2013

I want to see exciting news about the mission of the nonprofit, the great programs that are planned for the upcoming year, the problems this work will solve, and how I can help support all of it.
By Sally Heaven on Dec 28, 2012

Hoping to convert first time year-end donors to loyal benefactors? It can be done! Seize the moment and let new friends know just how much they are needed.
By Laura Worcester on Dec 18, 2012

Take a minute to answer this question: “How are we going to get everyone who gives to give again next year?” Or an even better question, “How are we going to let these December donors know they’re part of a family of donors, not just a victim of chugging (‘charity mugging’)?”
By Marc Pitman on Dec 17, 2012
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