February is the month when it’s hard not to be reminded that love …

Tis the time of year when end-of-year campaigns are in full swing and metrics, measurement, and benchmarks are top of mind. There are A LOT of ways to measure a campaign’s success, let’s look at a few.

For this month’s Nonprofit Blog Carnival, we set out to answer an important question at the heart of many, if not all, nonprofit marketing and fundraising campaigns: How are nonprofits using CRM and predictive analytics to successfully implement multichannel campaigns?

The abundance of jack-o-lanterns lining the streets in neighborhoods throughout the country are …

A common response to the question about who should receive the year end fundraising appeal is an over exuberant “Everyone!!!” While mailing to your entire house file is not necessarily the wrong answer, segmenting your data wisely allows you to run a more targeted end of year fundraising campaign.

How are nonprofits using CRM and predictive analytics to successfully implement multichannel campaigns?

What could be better than a fabulous organization getting recognized for the important …

Congrats again to All Hands Volunteers who recently received an Innovator Award for the Best CRM Visionary. The organization is a volunteer-staffed nonprofit that’s dedicated to timely disaster response and relief assistance. Historically, like many nonprofits, All Hands Volunteers had siloed data, with volunteer data and donor data housed in three different systems. This made it extremely difficult to personalize and tailor communications to each individual. As the organization grew, the need for consolidation and proper segmenting became more imperative… enter CRM.

We’ve all heard the stories of customer service experiences that have gone horribly, …

This topic keeps surfacing around the office right now. It’s about how we’re …