If you’ve come to know and love the reporting native to Google Analytics, then it’s time to expand to more granular tracking. One of the best places to start is your donation form. Of course you’re already noticing when people abandon at a particular page in your process, but you can dig deeper and see what field they get to with event tracking.

While nonprofits focus email click-throughs, website click-through data is still under the radar.

How can you increase your online donations by 20%? I don’t know for sure, but I can show you how to answer that question for yourself using the good ole scientific method and Google Analytics.

Here are 10 ways to immediately improve the mobile email experience

Sometimes I get so excited about new technology trends on the web, whether …

Do you ever feel like you’re approaching your digital marketing without a map? …

Online marketing can take many forms.  Email, web design, user-generated content and paid …

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

While nonprofits are challenged with retaining donors, one overlooked cultivation tool may be the enewsletter. The right type of enewsletter content can help strengthen donor relationships.

Most nonprofit websites see a donation form abandonment rate of around 50% – 70%. Yes, that’s more than half of the people who have found your website, gotten interested enough to click the “donate now” button and looked at the donation form decide not to make that donation. Here’s what you can do to improve this.