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Five Steps to Optimize Your Online Program All Year Long

Five Steps to Optimize Your Online Program All Year Long

At NTEN’s annual Nonprofit Technology Conference, Miriam Kagan and I presented Getting End …

10 Ways Nonprofits Can Send Mobile-Friendlier Email

10 Ways Nonprofits Can Send Mobile-Friendlier Email

Here are 10 ways to immediately improve the mobile email experience

Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked …

Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

One of the eye-catching findings from the 2013 eNonprofit Benchmark study was that steep decline in the performance of fundraising emails in 2012. Here are 8 popular npENGAGE posts to help improve your email engagement and fundraising email results.

Don’t be Fooled by Message Open and Click-Through Rates

Don’t be Fooled by Message Open and Click-Through Rates

This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for …

Online Marketing Strategy Starts With a Map

Online Marketing Strategy Starts With a Map

Do you ever feel like you’re approaching your digital marketing without a map? …

One Email Tactic Nonprofits Need to Steal From Brand Marketers

One Email Tactic Nonprofits Need to Steal From Brand Marketers

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

The Science of Email

The Science of Email

Successful use of email for communication is both an art and a science. Let’s focus on the science behind how email metrics work and how you can use them to measure your results.

Online Cultivation Lessons From LinkedIn

Online Cultivation Lessons From LinkedIn

As a long-time LinkedIn member, their outreach continues to engage and delight me, while also going to the core of successful cultivation techniques: make your constituents feel special, understood and appreciated.

6 Enewsletter Ideas to Help Retain Donors

6 Enewsletter Ideas to Help Retain Donors

While nonprofits are challenged with retaining donors, one overlooked cultivation tool may be the enewsletter. The right type of enewsletter content can help strengthen donor relationships.

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