I looked at nearly $500 million in online giving from over 2,500 nonprofits in 2012 and found some interesting trends in the data.

Measuring ROI in multichannel fundraising campaigns can be a lot of work, but …

With the economy starting to revive, and donors showing some faith in their ability to give, nonprofits need to focus on fundraising basics.

The 2012 Charitable Giving Report was just released and includes 24 months of overall giving data from 3,144 nonprofit organizations representing $7.9 billion in total fundraising. The report also includes online giving data from 2,581 nonprofits representing $512 million in online fundraising.

In 2012, overall charitable giving in the United States was up 1.7% on a year-over-year basis and online giving grew 10.7%.

Knowing that fundraising is expect to carry on as-is this year and that across the nonprofit sector, experience and turnover are challenges, nonprofits need to prepare. Your nonprofit likely should consider four key measures.

We can argue about the accuracy of the calculator or of the averages I used, but the bottom line remains the same: the average donor should not be underestimated.

In a nutshell, #GivingTuesday aims to do for the nonprofit sector what Black Friday and Cyber Monday have done for the retail industry: build excitement and engage a large audience.

The Donor Perspectives report says “on average, US donors over the age of 65 gave more than three times the amount donated by those ages 18-24 and nearly twice as much as donors ages 25-34.”

The world of K-12 education is in great flux right now. Thousands of …