During the last presidential election, the role of analytics in decision making and …

There are several resources out there that you can investigate on the subject …

One of the great things about fundraising for cultural organizations is that there …

How do we find larger donors to cultivate for major gifts from our existing donor pool? Who amongst our list of smaller donors looks like they could be a major gift donor to our nonprofit?

Here are some common and not so common terms you may come across and now you won’t have to ask that embarrassing question – “What did they say?”

One of the most common terms in fundraising analytics is Return On Investment or ROI. Let’s examine ROI in terms of how it relates to nonprofit fundraising analytics in two ways.

Once you have consistent and relevant prospect data at your disposal, what should you measure?

Alleviate anxiety, stress or resistance your gift officers may be experiencing when asking for consistent and relevant data entry with 6 easy steps.

The role of business intelligence in the election has confirmed that the nonprofit community needs to focus on a few areas – constituent relationships, tools, message relevancy and mapping the correct messages in the correct channels.

Utilizing predictive analytics is designed to allow organizations to make smarter decisions about how to spend resources. But what are predictive models and how do they work? Let me break it down.