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Planning a Legacy that Honors Others

Planning a Legacy that Honors Others

Earlier in the week, I did a not-so-exhaustive search of the Internet to see how many organizations promote planned gifts as ways to honor or memorialize another. I was shocked to find exactly one example.

Memorial Giving:  Overlooked or a Golden Opportunity?

Memorial Giving: Overlooked or a Golden Opportunity?

Does your organization make the most of honor and memorial giving? Consider these ideas to enhance the effectiveness of this often overlooked giving channel.

Millennial Donors: Please Stand Up

Millennial Donors: Please Stand Up

Since I am solidly part of the Millennial Generation (I recently celebrated my …

Grant Writing 101: Your GPS to Success

Grant Writing 101: Your GPS to Success

From finding a fundable project to submitting a follow up report, there’s a strategy to grant writing success. These tips will help ensure a positive outcome.

Online Fundraising and the Top 10 Most Generous Online Cities of 2012

Online Fundraising and the Top 10 Most Generous Online Cities of 2012

By Steve MacLaughlin, director of Idea Lab, Blackbaud Online fundraising continued its double-digit …

Three Rules for Compelling Images

Three Rules for Compelling Images

Yesterday, the good people at Resource Media shared a report which I immediately …

Rules of Engagement: The Chicken or the Egg?

Rules of Engagement: The Chicken or the Egg?

Does engagement at your organization begin with the “chicken”, or in development parlance, the donor; or the “egg”– the prospect? What does it matter? For optimal results, find ways to “touch” as many major gift prospects as you can, whether they have self identified through giving or whether you have identified them through other strategies.

Join the ‘Advocacy Action Then Donation Ask’ Bandwagon

Join the ‘Advocacy Action Then Donation Ask’ Bandwagon

I love the smell of a well formatted advocacy thank you page in …

Engaging Event Donors: Stop trying to make a pig to sing

Engaging Event Donors: Stop trying to make a pig to sing

Love them or hate them, events are a constant staple in nonprofit fundraising. …

Engaging Event Donors to Consider Planned Gifts

Engaging Event Donors to Consider Planned Gifts

Direct mail and direct response, annual fund, special campaigns, major donors and event donors and participants form the back-bone of your planned gift prospect pool. It’s not the origin of your donor that makes a good planned giving prospect – it’s the consistency in giving – especially in the past three years – that usually tips the scale in the planned gift favor. Explore simple ways to engage your event donor in the planned gift conversation.

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