Your young alumni are your future major gift and planned giving donors, but …

I remember when I first started to incorporate analytics with prospect research… I …

There are several resources out there that you can investigate on the subject …

One of the great things about fundraising for cultural organizations is that there …

Major donors are an imperative part of many nonprofit fundraising efforts.  A single, …

How do we find larger donors to cultivate for major gifts from our existing donor pool? Who amongst our list of smaller donors looks like they could be a major gift donor to our nonprofit?

Donor prospecting or data mining can be done not only smartly but within a tight budget.

If you have observed any industry data over the last six years or so, you also know that acquisition is getting continuously more difficult and more expensive. As brilliant fundraisers, we must get smarter about how we can overcome the acquisition quagmire and reverse these trends.

Let’s say that you need new major gift prospects to be identified or to grow your annual giving program. What options do these smaller nonprofits have available to help answer these questions?

One of the most common terms in fundraising analytics is Return On Investment or ROI. Let’s examine ROI in terms of how it relates to nonprofit fundraising analytics in two ways.