If you’ve come to know and love the reporting native to Google Analytics, then it’s time to expand to more granular tracking. One of the best places to start is your donation form. Of course you’re already noticing when people abandon at a particular page in your process, but you can dig deeper and see what field they get to with event tracking.

Introduction to a series of blog posts on the nonprofit web design process

Sure, “don’t put the cart before the horse” is an old phrase, but …

While nonprofits focus email click-throughs, website click-through data is still under the radar.

By Marc Koenig, senior editor, Nonprofit Hub You suspected it, and the stats …

It’s not enough to ask people to join your email list. You have to give them reasons that are compelling to them.

Coming up next in our npEXPERTS Webinar Series, Nonprofit Coach Ted Hart, ACFRE …

Tips for conducting your own User Interviews to investigate why traffic to your website may be declining.

As part of our npEXPERTS webinar series we’ve lined up Mr. John Haydon …

Guest post by Amy Bills, Blackbaud’s director of customer marketing. Get ready to …