Does engagement at your organization begin with the “chicken”, or in development parlance, the donor; or the “egg”– the prospect? What does it matter? For optimal results, find ways to “touch” as many major gift prospects as you can, whether they have self identified through giving or whether you have identified them through other strategies.

…from a former grassroots organizer. Before joining the world of online marketing and …

It boils down to “Who can I trust?” With this bit of understanding about your donors, what does being authentic with them look like?

  I recently had an opportunity to read a couple of my fellow …

How are cultivation and stewardship evolving based on our increased access to social media?

“We are just recycling the same prospects over and over again.”  If I …

“Where do I begin?”  This is the question I hear most frequently when …

A recent article from The Wall Street Journal offered up a compelling argument that …

Congratulations to Austin Pets Alive!, a Convio client, recently won the ASPCA $100K Challenge.

Technology can help you connect with your major donors