Setting up online giving forms can be so exciting… so many options! Recurring …

At NTEN’s annual Nonprofit Technology Conference, Miriam Kagan and I presented Getting End …

Here are 10 ways to immediately improve the mobile email experience

Don’t be dismayed by the naming, Google Analytics advanced segments are really easy to use! They’re a simple way to segment your data and get more out of the reports you already use. On most reports, you’ll see a button for Advanced Segments right under the title of the report. Just click that button and you’ll see a list of check boxes.

Do you ever feel like you’re approaching your digital marketing without a map? …

While nonprofits are challenged with retaining donors, one overlooked cultivation tool may be the enewsletter. The right type of enewsletter content can help strengthen donor relationships.

Most nonprofit websites see a donation form abandonment rate of around 50% – 70%. Yes, that’s more than half of the people who have found your website, gotten interested enough to click the “donate now” button and looked at the donation form decide not to make that donation. Here’s what you can do to improve this.

Discover what responsive design is all about, why it is important for nonprofits and what your alternatives are if it isn’t the best fit for you.

Observations about how web design has evolved over the last decade to be flatter, bigger and simpler, all making it easier to translate into a mobile experience.

As more people continue to check email on mobile devices, research has found mobile click-throughs are lacking. This may not be good news for nonprofits.