Successful use of email for communication is both an art and a science. Let’s focus on the science behind how email metrics work and how you can use them to measure your results.

The 2012 Charitable Giving Report was just released and includes 24 months of overall giving data from 3,144 nonprofit organizations representing $7.9 billion in total fundraising. The report also includes online giving data from 2,581 nonprofits representing $512 million in online fundraising.

I’ve identified four key trends in the video above that I believe will have the greatest impact on the nonprofit sector this year based on my own observations and conversations with leaders in the nonprofit sector, as well as research that Blackbaud has conducted.

Here are a few tips from Google on how to Master SEO in …

2011 Online Giving Report