Guest post by Madeline Turner - Madeline has a passion for writing and believes the nonprofit …

At NTEN’s annual Nonprofit Technology Conference, Miriam Kagan and I presented Getting End …

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked …

Don’t be dismayed by the naming, Google Analytics advanced segments are really easy to use! They’re a simple way to segment your data and get more out of the reports you already use. On most reports, you’ll see a button for Advanced Segments right under the title of the report. Just click that button and you’ll see a list of check boxes.

This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for …

Sometimes I get so excited about new technology trends on the web, whether …

Do you ever feel like you’re approaching your digital marketing without a map? …

If you’re looking for Fundraising Ideas you’ve come to the right place. npEXPERTS: …

Does this mean you shouldn’t pay attention to form completion rate (or the reverse metric, form abandonment rate)? No, it just means these are KPIs but not end goals.

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?