I’m so excited to kick off my “Interview with a CRM Expert Series” …

Time to fire up the spreadsheets and calculators! Budget season is upon us and …

With limited budgets, most of us are only able to travel to a few conferences per year. So how to pick the right conference, and how to make the most of it once you are there?

Donors often have interesting ways to tell organizations how much they love them. …

Constituent. Relationship. Management. As you move into 2013, make sure that the three key tenants of CRM are present in your day-to-day business.

CRM resolutions are here to stay- share your ideas and plans that you are counting on in 2013!

A few weeks ago, I wrote about the key CRM trends from 2012. …

Tis the time of year when end-of-year campaigns are in full swing and metrics, measurement, and benchmarks are top of mind. There are A LOT of ways to measure a campaign’s success, let’s look at a few.

A common response to the question about who should receive the year end fundraising appeal is an over exuberant “Everyone!!!” While mailing to your entire house file is not necessarily the wrong answer, segmenting your data wisely allows you to run a more targeted end of year fundraising campaign.

There are steps every organization embarking on a CRM conversion project can and should take to improve the outcomes and experience for everyone involved.