The term social fundraising or peer-to-peer fundraising describes a style of fundraising where …

What I Wish I Knew Then This past week marked my one year …

Peer to peer fundraising events like runs, walks and rides have become a …

In 1860, the Pony Express was the fastest means to communicate from coast …

As your organization develops its peer-to-peer fundraising strategy, don’t forget to provide your fundraisers tips on how they can use social media!

Boot camp is one of my favorite activities; because it’s all about helping you increase participation and revenue for your events.

In case you haven’t heard yet, Thanksgiving is earlier than normal this year, …

Peer-to-peer fundraising goes mobile

E-books and e-readers are a growing part of the attention ecosystem. Long-form journalism is finding new legs through social recommendation (#longform, #longreads) and time-shifting apps. Nonprofits struggling to communicate complex issues in 140 characters can benefit from deploying e-books and other long-form content as part of a thoughtful mobile and social media strategy.

Keeping the “social” in Social media in Social media
People engaging in social media are interested in being social, which means they want to establish a relationship with the organizations & individuals that they follow. Effective social media campaigns establish relationships with their followers by engaging them in two-way communication: speaking then listening.
Many organizations mistakenly limit their social media activity to broadcasting information about their events or their organization, thereby cutting the “social” out of “social media.” This critical mistake limits the overall effectiveness of your social media campaigns.
5 Tips to keep the “social” in “social media”
1. Reserve time to monitor your social media channels presence on a regular basis. Try scheduling a recurring meeting in your Outlook Calendar ensure that you make time for this activity.
2. Respond to comments or questions made by your followers on your posts
3. Ask logical, relevant questions of your followers in posts
4. Repost / Retweet interesting relevant posts from others engaging with you on social media
5. Post content at the appropriate frequency for your preferred social media channels
6. Keep your social media activities going year-round.
When social media is done right it builds trust and affinity towards your organization. Your followers will become more invested in your mission, which will lead them to have a sense of ownership over the success of your organization and its fundraising events.
Over the next three months, Convio is going to be talking more about how to develop and manage effective social media campaigns in support of your event fundraising.