5 Key Findings From the Charitable Giving Report | npENGAGE

Welcome to NPEngage! Learn more about us...

Subscribe to npENGAGE


By on Feb 7, 2013

The 2012 Charitable Giving Report was just released and includes 24 months of overall giving data from 3,144 nonprofit organizations representing $7.9 billion in total fundraising. The report also includes online giving data from 2,581 nonprofits representing $512 million in online fundraising.

The Charitable Giving Report analyzes trends from nearly $8 billion in fundraising revenue from 2012.

Key Findings

  1. Overall giving continued its slow recovery and grew nearly 2% in 2012.
  2. Online giving grew by about 11% in 2012 compared to 2011.
  3. Online fundraising was 7% of all giving in 2012, an increase from 2011.
  4. Small nonprofits had the greatest increase in overall fundraising in 2012 while medium-sized organizations led online.
  5. Giving throughout 2012 hovered on flat, and Superstorm Sandy relief efforts helped boost year-end fundraising.

Trouble viewing the video above? Watch 5 Key Findings from the Charitable Giving Report on YouTube.


Add New Comment

More Video


Learn how to use online marketing to connect with supporters, activate your donor base, and raise money online.

Download npEXPERTS now.